Kaspersky Next: our new portfolio | Kaspersky official blog
We’ve decided to revise our portfolio and make it as seamless and customer-friendly as possible. This post explains what exactly we’re changing and why.
The evolution of protection
As the threat landscape constantly changes — so do corporate security needs in response. Just a decade ago, the only tool required to protect a company against most cyberattacks was an endpoint protection platform (EPP). Since then, attackers’ methods have grown ever more sophisticated — to the point where simply scanning workstations and servers is no longer sufficient to detect malicious activity.
Modern cyberattacks can be carried out under the guise of legitimate processes — without the use of malware at all. Increasingly, mass threats are beginning to deploy tactics and techniques previously associated only with targeted attacks. To detect such activity and ensure proper incident investigation, companies now need to collect and correlate data from endpoints, identify suspicious activity in their infrastructure, and, most importantly, take prompt countermeasures: isolate suspicious files, halt malicious processes, and sever network connections. To adequately respond to the increased complexity of threats, other tools are now indispensable: Endpoint Detection & Response (EDR) at a minimum, and ideally — Extended Detection and Response (XDR).
Yet EDR is no replacement for EPP. These are different solutions that solve different problems. For effective infrastructure protection, they need to work in tandem. As a result, customers have found themselves having to purchase both tools to ensure an adequate level of information security. We decided to simplify this process by rolling out a new line of products that deliver the security processes necessary in today’s world — with EDR and XDR capabilities at the core.
Simplified product line
Another reason for rethinking our product line was the ever increasing variety of the solutions we offer. Customers had to study many different products, which of course takes a lot of precious time. Therefore, we decided to simplify the line and make sure that each tier of Kaspersky Next covers the main needs of particular groups (rather — profiles) of corporate users. This approach provides room for maneuver while allowing us to use resources to develop the tools necessary to hone our XDR — a single console for products that protect different assets, expanded capabilities for the integration needed for cross-detection of threats, and the launch of new products to further enhance our XDR.
Our new Kaspersky Next approach guarantees maximum transparency of our products’ capabilities. With the particular kinds of threats that are relevant to your company in mind — combined with an accurate assessment of the skill level of your security team — you can choose one of the three Kaspersky Next tiers’ basic solutions, and then expand its capabilities with, first, additional products that cover specific attack vectors, and, second, services that provide expert assistance when and where your in-house team needs it.
What about the old licenses?
We’ve no intention of abandoning customers who use our time-tested solutions. Nor do we plan to cease selling them right away. At least until the end of this year, companies have the option to buy both old and new products. In time, we’ll stop selling licenses for legacy solutions; however, we understand that abrupt migration to new software can have an impact on companies’ workflows, so we’ll continue to renew already purchased licenses as required. The retirement of legacy products won’t occur in the short term.
For customers wishing to switch from older products to the Kaspersky Next line, we offer a flexible license renewal scheme involving trade-in mechanisms.
To learn more about Kaspersky Next, please visit our official page.
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